Käserei Ursenbach – Branding

- Käserei Ursenbach -

My brother in-law Karl took over his first own cheesery and asked me to help him create the new brand.

In order to appeal to the more traditional customer in the rural region we decided to use the three existing symbols a piece of cheese, an edelweiss and a milk can. The band colors pretty match the colors of Emmentaler cheese, a milk cans and the edelweiss. The fonts show the friendliness and that it’s approachable.

This project was almost completely done in Adobe Illustrator.