KIKA – Branding

- Clothes for Underprivileged Children -

KIKA is a local secondhand shop for children’s clothes. I love supporting
nonprofit organizations that help the people in their surroundings.

Because the target audience is Mothers/Kids and everybody should feel welcome I tried to create a friendly, naive, childish look. The characters and their colors show excitement of getting something new (or running through the aisles of a store) while the yellow and the straight lines stands for the “business” and seriousness. Because of the complexity of the characters, I made broken down versions of the logo, so to make it work in any size.

The Logo was drawn in Procreate and refined in Adobe Illustrator.